Blue-Ray Biotech Launches Amazon Store

Blue-Ray Biotech Corporation, a professional biotech instrument company, today launched its Amazon store for the North American region. Featuring a complete range of Blue-Ray Biotech products in a dedicated site on Amazon with rich text, image, and even video information, the store aims to increase brand awareness among users.


With its USPTO-approved trademark, Blue-Ray Biotech is enrolled in Amazon’s Brand Registry program and allowed to set up an online store for its brand. The store offers various options for Blue-Ray Biotech to enhance its brand image, and improves user experience across mobile and desktop devices, thus increasing overall customer satisfaction.


“Frankly, the reason why we launched our Amazon brand store is more for brand promotion rather than e-commerce. In order to help our international distributors to promote our products in their local markets, we need to increase our visibility, and it’s no doubt that Amazon is a great platform for us to present ourselves to the world”, said Fred Chu, sales manager of Blue-Ray Biotech.


For more information about Blue-Ray Biotech Brand Store on Amazon, please visit



About Blue-Ray Biotech Corporation


Blue-Ray Biotech aims to provide global life science laboratory researchers with innovative and reliable products to further accelerate the development of biotechnology. We devote ourselves to developing, manufacturing, and marketing cutting-edge equipment that can be widely adopted.


By a perfect combination of our core competencies which are electronics and biological technology, Blue-Ray Biotech has successfully introduced superior-performance and high-quality products including PCR thermal cyclersspectrophotometerlive cell imagingmicrocentrifuge and liquid handling products.


Our company is ISO-13485 certified. Our facility can handle small quantities and diverse production methods are available to meet different customization needs.


Sales Contact (Greater China, NE Asia, SE Asia, NZ/AU)

Fred Chu

+886-2-8219-1206 # 13



Sales Contact (Europe, ROW)

Tony Chen

+886-2-8219-1206 # 33



Media Contact

Boruei Huang

+886-2-8219-1206 # 14