Blue-Ray Biotech Corporation, a professional biotech instrument manufacturer, announced its new multilingual corporate website today. Previously only in English, the new website is now available in English, traditional Chinese and simplified Chinese.
By adopting a whole new structure, the new website allows easy addition of new language versions. Adding traditional Chinese and simplified Chinese versions is the first stage in its multilingual website plan. “As our business continues to grow, local communication is becoming more important. We’re trying our best to speak the language of our customers”, said Fred Chu, Sales Manager of the Greater China region at Blue-Ray Biotech. He added, “We may work with our distribution partners to add more languages if needed.”
The new website is also designed to improve the viewer experience. For example, it uses RWD (Responsive Web Design) structure so that the fonts, images, and menus of the web pages will adjust automatically on any accessing device. With its simple and streamlined interface, website visitors can find the information they need quickly and easily. Moreover, Blue-Ray Biotech continues to enrich the content of the website with technical articles, application notes, videos, and technical support information.
With the aim to become an internationally-known brand, the Blue-Ray Biotech team is actively expanding its global marketing network. Currently, it has more than 50 contracted distributors around the world. To enhance its brand image, the company continuously cooperates with distributors to implement marketing strategies and uses a wide range of marketing tools.
Visit Blue-Ray Biotech’s new multilingual corporate website: https://www.blue-raybio.com/
About Blue-Ray Biotech Corporation
“Better Equipment, Better Research”
Blue-Ray Biotech aims to provide global biotechnology researchers with innovative and reliable products to further accelerate the development of biotechnology. We devote ourselves to developing, manufacturing, and marketing cutting-edge equipment that can be widely adopted.
By a perfect combination of our core competencies which are electronics and biological technology, Blue-Ray Biotech has successfully introduced superior-performance and high-quality products including PCR thermal cyclers, liquid handling equipment, high-speed microcentrifuges, and live cell imaging system.
Our company is ISO-9001&ISO-13485 certified. Our facility can handle small quantities and diverse production methods are available to meet different customization needs.
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